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Speaking from experience, a strong Instagram presence is essential for you to be booked & busy.
It’s our digital portfolio, a way to connect with clients, and a platform to showcase our stunning work. Growing your followers can seem daunting, but with a few strategic moves, you can boost your visibility and attract more clients.
I grew my followers from 0 to 33k in a year and a half and so can you!
Here are three tried-and-true tips to help you grow your Instagram followers.
1. Post High-Quality, Engaging Content
Your Instagram page should be a reflection of your BEST work and your personality.
Here’s how to make your content shine:
- ✨ Before and After Photos: Show the transformation your clients experience. Make sure the lighting is good and the angles are flattering. Use a consistent editing style to create an aesthetic look on your feed.
- ✨Tutorials and Tips: Educate your potential clients. Share tips on lash care, how to maintain lash extensions, or do a step-by-step tutorial of your process reels are best for this.
-✨Behind-the-Scenes: Give a peek into your daily life as a lash tech. Show your workspace, tools, or a snippet of your day. This helps build a personal connection and trust with your followers.
2. Engage with Your Audience
Building a community on Instagram is just as important as posting great content. Engagement helps build relationships and keeps your audience coming back for more.
- 💗Respond to All Comments and DMs: Show your followers you appreciate their interaction. Answer questions, thank them for compliments, and engage in conversations.
- 💗Like and Comment on Other Posts
- 💗Use Stories and Polls: Instagram Stories are a great way to interact with your followers in real-time. Use polls, questions, and quizzes to encourage interaction and get feedback.
3. Leverage Hashtags and Location Tags
Using the right hashtags and location tags can significantly increase your reach and attract new followers who are interested in your services.
- 💗Relevant Hashtags: Use a mix of popular and niche hashtags related to lash extensions, beauty, and your location. For example, #LashedBy[YourName], #LashExtensions, and #[YourCity]Lashes.
- 💗Location Tags: Always tag your location in your posts and stories. This makes it easier for local clients to find you.
- 💗Hashtag Research: Spend some time researching which hashtags are popular in the lash community. Tools like Instagram’s search function or third-party apps can help you find trending and relevant hashtags.
Growing your Instagram following takes time and consistency, but by sharing high-quality content, engaging with your audience, and leveraging hashtags, you’ll see steady growth. Remember, it’s not just about the numbers but about building a community that values your work and services.
Creating high quality content does take time so I’ve made it super easy for you by giving you daily done for you content in my membership every single day ⬇️
Keep lashing and stay fabulous!
With love,
Hannah
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