Unlocking Opportunities: How to Get Featured, Gifted, and Affiliated with Top Lash Brands

Hey there, fellow lash enthusiasts!

Are you ready to take your lash tech journey to the next level and get recognised by some of the biggest names in the industry just like I have done?

Whether you're a newbie or you have been a lash tech for 10+ years, landing features, gifts, and affiliations with top lash brands can catapult your career and open doors to exciting opportunities.

In this blog post, I'll share insider tips on how to catch the attention of renowned lash brands and establish valuable connections within the lash community.

1.              Perfect Your Craft: Before diving into the world of brand partnerships, focus on perfecting your lash application skills. Take advanced training courses, attend workshops, and continuously refine your techniques to ensure your work stands out. Brands are more likely to collaborate with lash artists who showcase exceptional talent and dedication to their craft. Then you will be clear what stands you out from other techs.

2.              Build a Strong Portfolio: Your lash portfolio (your social media) is your ultimate showcase of talent and creativity. Curate a portfolio that highlights your best work, featuring a variety of lash styles, lengths, and techniques. High-quality, professional photos are key to making a lasting impression on both potential clients and brand representatives. Consider investing in a professional photographer to capture your lash masterpieces in all their glory this will help you stand out even more!

3.              Engage on Social Media: Social media platforms like Instagram have become powerful tools for connecting with both clients and brands in the beauty industry. I got fully booked from Instagram alone!

See how I did it

Consistently post captivating lash content, including before-and-after photos, tutorials, and client testimonials. Use relevant hashtags, tag brands in your posts, and engage with their content to increase visibility and attract their attention.

4.              Network and Collaborate: Networking is essential for building relationships within the lash community and opening doors to collaboration opportunities. Attend industry events, lash conferences, and networking meetups to connect with fellow lash artists, brand representatives, and influencers. Collaborating on projects with other artists or participating in lash challenges can also help you gain exposure and credibility. Lash Fest is a great worldwide event!

5.              Reach Out to Brands: Don't be afraid to reach out directly to your favorite lash brands to express your interest in collaboration. Craft a personalised email/DM introducing yourself, showcasing your work, and explaining why you're passionate about their brand. Highlight any relevant achievements, such as certifications, awards, or features in industry publications, to demonstrate your credibility as a lash artist. I give you this script in my ambassador guide

6.              Provide Value: Brands are more likely to partner with lash artists who can offer value beyond just showcasing their products. Consider proposing creative collaboration ideas, such as hosting a lash workshop, creating exclusive content for the brand's social media channels, or participating in product testing and feedback. Demonstrating your willingness to contribute to the brand's success can set you apart from other applicants.

7.              Stay Authentic and Genuine: Above all, authenticity is key when seeking brand partnerships. Stay true to your unique style and personality, and choose to collaborate with brands that align with your values and aesthetic. Building genuine relationships with brands based on mutual respect and shared passion for the beauty industry will ultimately lead to more meaningful and long-lasting partnerships.

Ready to learn how in SO much more detail? Check out my Lash Tech Ambassador starter guide here ⬇

Get gifted, featured & affiliated

By following these tips and staying proactive in your pursuit of brand partnerships, you'll be well on your way to getting featured, gifted, and affiliated with the world's biggest lash brands. Remember to stay patient, persistent, and always keep honing your skills as a lash artist. The sky's the limit when it comes to unlocking opportunities in the exciting world of lash extensions!

Hannah x