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There are SO many booking systems out there and I know it can be super confusing. When choosing a booking system, a Lash Artist should consider several factors to ensure the system meets their specific needs and enhances their business.
Here are key considerations:
1. Ease of Use
User-Friendly Interface: The system should be easy to navigate for both you and your clients.
Mobile Accessibility: Ensure the system works smoothly on mobile devices, as many clients will book appointments on their phones.
2. Functionality
Online Booking: Clients should be able to book appointments online easily.
Calendar Integration: The system should integrate with your personal calendar (Google Calendar, iCal, etc.) to avoid double bookings.
Appointment Reminders: Automated reminders for both the lash artist and clients to reduce no-shows.
Recurring Appointments: The ability to set up recurring bookings for regular clients.
3. Customization
Service Menu: Ability to customise the service offerings, durations, and prices.
Booking Policies: Flexibility to set and enforce cancellation policies, deposit requirements, and rescheduling options.
Client Forms: Integration with intake forms and consent forms specific to lash services.
4. Client Management
Client Database: Storage of client information, including contact details, service history, and notes.
Loyalty Programs: Features that support client loyalty programs and referral tracking.
Client Communication: Tools for sending follow-up messages, marketing emails, or special offers.
5. Payments and Financials
Integrated Payments: Secure payment processing for deposits and full payments.
Invoicing: Ability to generate and send invoices.
Financial Reports: Access to sales reports, appointment summaries, and financial data to track business performance.
6. Integration Capabilities
Website Integration: Seamless integration with your existing website.
Social Media Integration: Integration with social media platforms for easy booking through Instagram, Facebook, etc.
CRM and Marketing Tools: Integration with email marketing and customer relationship management (CRM) tools.
7. Security and Compliance
Data Protection: Ensure the system complies with data protection regulations (e.g., GDPR).
Secure Payments: PCI-compliant payment processing to protect client financial information.
8. Customer Support
Availability: Reliable customer support through various channels (email, phone, chat).
Resources: Access to FAQs, and after care advice.
9. Cost
Pricing Structure: Understand the pricing model (monthly subscription, per booking fee, etc.) and ensure it fits your budget.
Hidden Fees: Be aware of any additional costs for premium features, integrations, or transaction fees.
10. Reviews and Recommendations
User Reviews: Check reviews and testimonials from other lash artists or beauty professionals.
Recommendations: Seek recommendations from peers or industry forums.
By considering these factors, a Lash Artist can choose a booking system that enhances their efficiency, improves client experience, and supports business growth.
I myself have used 3 or 4 in the last 6 years but for the last 3 years, I’ve used Booksy, and they transferred my whole client and details list from my previous system for free 😍.
I love Booksy because it allows clients to actually search for you on their platform, I can send out blast texts and emails for free meaning those last min appointment slots fill up much quicker.
I’d say overall Booksy actually works out to be one of the cheapest systems as most others have hidden fees (big hidden fees) 😬 which you definitely don’t want.
If you would like to message Nadine who set my system up she will give you more info on Booksy and also give you a discount when you mention HANNAH25 💗.
Having a booking system is 100% worth it, don’t miss out on the opportunity of having clients book in 24/7.
Hannah
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